Almost two years ago, we did a campaign against discrimination of people with Hiv.

Our research showed that - despite good factual knowledge among the general population of how hiv is transmitted - people with hiv still experience being discriminated by colleagues at work, and by people in general.

Healthy people's feeling of 'just-in-case', we found out, was the key driver for the (often non-intended) discriminating behaviour towards people with Hiv. And became the main insight we developed the campaign around.

Although primarily being a print-driven campaign around the headline "Are you affraid of a towel?" (other versions were...affraid of a coffe cup, ...affraid of a donut etc), one of the elements was this 'undercover'-movie filmed on a public toilet in Copenhagen. Our aim was to show the (pointless) behaviour towards Hiv.

Basically, we set up to sets of towels, each with their own little sign:

"Brugt af ikke hiv-smittede" (not used by people with hiv)
"Brugt af hiv-smittede" (used by people with hiv)

Despite our research and findings, the outcome still surprised us....

Wonder why, really. But apparantly people in Indonesia don't like fizzly softdrinks. 

Sweet tea or coffee is the traditional accompaniment to Indonesian food, and Sosro, a family-owned business, first thought of bottling jasmine tea in the 1970s because so much was being spilt while being transported in big pans along the country's pot-holed roads.

Sosro, founded in central Java in 1940, is now the biggest soft drinks manufacturer in Indonesia, making other drinks as well including the wonderfully named Happy Jus.
Many international rivals, including Coke, have tried and failed to knock Sosro from its top spot, but Indonesians are still loyal to the local brand. "Many Indonesians don't like the bubbles in soft drinks," London-based Indonesian journalist Emilda Rosen explains.

Source: Monocle.com

I'm a huge fan of 2x2 matrixes - don't ask me why. This is one of the better, I think...

Source: theeconomist.com

Not only a clever idea (especially for the inventors), but also very cleverly and simply communicated...