Michael Kowal

Evolution of the Hipster (2000 - 2009)

Fri, 03 Sep 2010 01:48:35 -0700

Toyota-gangsta

Fri, 14 May 2010 01:35:29 -0700

Nike's new Tiger-flick is pretty cool!

Thu, 08 Apr 2010 06:45:21 -0700

Earl Woods (Tiger's dad who died in 2006) asks his son a few questions before Tiger's return to golf.
Maybe a bit late in timing, but still great I think.

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Are you afraid of a towel?

Fri, 19 Mar 2010 04:14:00 -0700

Almost two years ago, we did a campaign against discrimination of people with Hiv.

Our research showed that - despite good factual knowledge among the general population of how hiv is transmitted - people with hiv still experience being discriminated by colleagues at work, and by people in general.

Healthy people's feeling of 'just-in-case', we found out, was the key driver for the (often non-intended) discriminating behaviour towards people with Hiv. And became the main insight we developed the campaign around.

Although primarily being a print-driven campaign around the headline "Are you affraid of a towel?" (other versions were...affraid of a coffe cup, ...affraid of a donut etc), one of the elements was this 'undercover'-movie filmed on a public toilet in Copenhagen. Our aim was to show the (pointless) behaviour towards Hiv.

Basically, we set up to sets of towels, each with their own little sign:

"Brugt af ikke hiv-smittede" (not used by people with hiv)
"Brugt af hiv-smittede" (used by people with hiv)

Despite our research and findings, the outcome still surprised us....

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absolutely AMAZING video from OK go

Tue, 09 Mar 2010 07:00:05 -0800

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Simple but fun idea communicating #viagra 's 11th birthday

Tue, 09 Mar 2010 02:44:14 -0800

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Puzzled about fizz-free zones

Mon, 08 Mar 2010 03:30:00 -0800

Wonder why, really. But apparantly people in Indonesia don't like fizzly softdrinks.

Sweet tea or coffee is the traditional accompaniment to Indonesian food, and Sosro, a family-owned business, first thought of bottling jasmine tea in the 1970s because so much was being spilt while being transported in big pans along the country's pot-holed roads.

Sosro, founded in central Java in 1940, is now the biggest soft drinks manufacturer in Indonesia, making other drinks as well including the wonderfully named Happy Jus.
Many international rivals, including Coke, have tried and failed to knock Sosro from its top spot, but Indonesians are still loyal to the local brand. "Many Indonesians don't like the bubbles in soft drinks," London-based Indonesian journalist Emilda Rosen explains.

Source: Monocle.com

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Fan of 2x2 matrixes? Here's a cool one: Outcomes of wine drinking, thanks to @theplanninglab

Fri, 05 Mar 2010 04:12:25 -0800

I'm a huge fan of 2x2 matrixes - don't ask me why. This is one of the better, I think...

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Burgernomics shows the Chinese yuan is still undervalued

Wed, 03 Mar 2010 02:07:48 -0800

Source: theeconomist.com

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My inspirations portfolio, inspired by @theplanninglab What's yours?

Mon, 01 Mar 2010 04:41:54 -0800

See and download the full gallery on posterous

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Get flattr´ed!

Mon, 22 Feb 2010 11:03:00 -0800

Not only a clever idea (especially for the inventors), but also very cleverly and simply communicated...

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This is why I still love The Muppets

Thu, 11 Feb 2010 14:00:05 -0800

via @saatchilondon

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Google Street View goes olympic

Wed, 10 Feb 2010 02:41:00 -0800

Google Street View is now on the sky slopes of Vancouver. You can see the venues of the upcoming Olympics and experience the slopes from the snowmobile Street View. So cool!

via @saatchilondon

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Working on a pitch about honor-related conflicts in families

Mon, 08 Feb 2010 05:02:35 -0800

Research for insights - hardcore stuff...

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Don't drink and drive - but watch this ad!

Mon, 08 Feb 2010 03:02:00 -0800

A different (and funny) angle on a serious matter. The cool thing is that the angle is so much different than what you are used to when it comes to campaigns on serious issues as this one. Not certain whether it will reach it's objectives, but it made me laugh, though.

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Very cool 2D outdoor with nice 3D effect!

Sun, 07 Feb 2010 08:36:51 -0800

On a London tube station I saw this outdoor for Easyjet. Quite a cool
3D effect, I think!

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Toyota adresses accelarator scare

Sun, 07 Feb 2010 08:03:16 -0800

http://www.campaignlive.co.uk/news/982003/Toyota-addresses-accelerator-scare-first-UK-ad-campaign/

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